Tourism By Choice or Tourism By Chance? | Big Tourism
From a DMO to a Social Enterprise
Join Big Tourism host Arica Sears and her guest Anthony Everett, President and CEO of 4VI, as they talk about navigating change, uplifting the voices of residents in tourism strategies and adding climate strategies to tourism initiatives. This conversation draws on the progress of 4VI one year after becoming a social enterprise formed to ensure that travel is a force for good for Vancouver Island – forever. What the 4VI team didn’t expect was the good their force brings to the tourism world.