VA - How Virginia's Famous Tourism Campaign Is Pivoting Mid-Pandemic

'We'll be waiting for you,' says The Martin Agency

Virginia's great outdoors and historic landmarks miss you, but they understand pausing recreational travel for a while. When the coronavirus crisis subsides and vacation planning resumes, they'll still be there, eager to share their scenic beauty and colonial charm.

Virginia Beach, Big Meadows, Mount Vernon and other locations appear in this simple, affecting :30 from the state's tourism office and The Martin Agency:

The line "We'll be waiting for you" comes at the end, following a stream of local landscapes and landmarks. Juliet Hudson's piano-driven ballad "We're Still Here" sets the right tone, its retro-'80s style suggesting ties that bind.

Read the full story here.