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VA - A New Resort Management Office Launches in Virginia Beach as City Considers Privatizing Tourism Department

VIRGINIA BEACH, Va. (WAVY) — As the city launches a new office to manage the Oceanfront, there is also a proposal to privatize the entire tourism department.

The new year has the potential to bring a lot of changes to Virginia Beach’s hospitality industry that is looking to rebound strongly from the crippling COVID-19 pandemic.

Last month, the city council voted to set aside $1.2 million to relaunch the Resort Management Office. Six new positions, plus eight existing positions will now be solely dedicated to improving and enhancing the 40 blocks between Rudee Inlet and the Cavalier Hotel Complex.

The Resort Advisory Commission told the council last summer that “intimidating crowds,” gun violence, neglected infrastructure, and reduced oversight are just a few of the factors that have led to a “loss of pride” along the resort’s Atlantic Avenue area.

The new employees — which include a resort administrator, zoning and code enforcement employees, and two homeless system coordinators — will help coordinate increased entertainment programming and keep an overall more clean appearance.

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