Tourism Officials Work To Bring Visitors Back
New Hanover County tourism officials are working to recover the local travel industry, post-Hurricane Florence. As the region continues to recover from the September storm, the Wilmington and Beaches Convention and Visitors Bureau (CVB) recently announced a plan to get the industry back on track.
While the plan is multi-faceted, the top priority is shifting perceptions of the area. It involves spreading the word that the area is ready – and able – for visitors.
“The most challenging obstacle we hope to overcome through the recovery plan is the perception that we were completely devastated and remain under water, especially by out-of-state visitors,” said CVB spokeswoman Connie Nelson. “Phase one begins now and runs through January – focused on ‘now open’ messaging and encouraging travel now – which will lay the foundation for phase two, which focuses on spring [and] summer travel.”
The organization has budgeted $490,000 for the plan.