The city of North Myrtle Beach is giving the chamber of commerce $260,000 on top of the 30-percent allocation of Accommodations Tax dollars that the chamber normally gets for marketing. The city is spending $4,000 on billboards like this digital one on Highway 17 near Wagon Wheel Road as part of the chamber's resident marketing plan. Photo by Christian Boschult

SC - North Myrtle Beach funds new marketing strategy as projects get cut from the budget

This week, people in North Myrtle Beach will see billboards promoting their city on Highway 17 after getting promotional mailers from the chamber of commerce in their May utility bills.

They may eventually see videos ads online or on television, and hear radio spots.  

Those advertisements, and recent online video messages from Mayor Marilyn Hatley, are part of the North Myrtle Beach Chamber of Commerce’s two-pronged marketing effort to soften residents’ attitudes towards tourists, and to convince potential visitors that it’s safe to make a road trip to see the sand in the era of COVID-19.

The effort is critical to help bring money back to the beach and keep the local economy alive, which is why it’s funded in part by $260,000 from the city of North Myrtle Beach’s Accommodations Tax fund, according to a spreadsheet obtained through an open records request.

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