New Zealand - Tourism Bay of Plenty launches new campaign to help Covid 19 affected businesses

A new campaign aimed at enticing New Zealanders to visit or rediscover the coastal Bay of Plenty in the wake Covid-19 has begun.

Tourism Bay of Plenty has today launched a marketing campaign to help support local tourism operators by reminding Kiwis of the beauty and attractions on offer from the region.

In March, a new new website here went live after six months of development with digital agency Maverick Digital.

Tourism Bay of Plenty's chief executive Kristin Dunne said that the website would support the region's tourism industry through storytelling and content to entice visitors to the region when it is safe to do so.

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