NC - NC Partners with Leave No Trace on Outdoor Stewardship Tourism Initiative
Visit North Carolina and the N.C. Outdoor Recreation Industry Office on Thursday announced a new partnership with the Leave No Trace Center for Outdoor Ethics to maintain outdoor experiences and manage natural assets for future generations.
North Carolina becomes the first coastal state to partner with Leave No Trace, a nonprofit dedicated to protecting the outdoors and inspiring people to use it responsibility.
The new stewardship campaign will play a central role in the tourism strategy for economic recovery from the pandemic, said Visit NC Director Wit Tuttell. Given the relative safety of outdoor spaces and a hunger to escape confinements imposed by COVID-19, North Carolina must be ready to welcome travelers and engage them in protecting the spaces they crave.
“The partnership with Leave No Trace will enlarge the substantial economic activity generated by travelers and North Carolina’s outdoor recreation industry,” Tuttell said. “Stewardship of the state’s natural wonders will also ensure the future for the ageless places that define who we are, arouse our awe and make us humble, and turn our sights outward to infinite possibility.”