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FL - Report Says Florida's Tourism Recovery Is a Year Away

Overseas visitors to Florida from April to September was 2.65 million in 2019; in 2020, that number fell to 464,000.

Effects of the coronavirus pandemic on state tourism decreased in October, but recovery for Florida’s vital revenue-generating industry is still at best a year away, according to an association study released Dec. 7.

The Destinations Florida study indicated that businesses in October were having fewer problems finding supplies than in June. The research for Destinations Florida, an association of local tourism promotion organizations, also found a slight uptick in people planning Florida trips.

But more than half of the state’s tourism-related businesses anticipate that COVID-19 impacts will continue until sometime between the third quarter of 2021 and the first quarter of 2022, according to the study.

“Slowly but surely, we are seeing signs of a recovery and Florida’s tourism industry, which is a key driver of employment and our economy, continues to work hard to ensure our communities are able to rebound,” Destinations Florida Executive Director Robert Skrob said in a press release Monday. “There is no magic fix for an economic recovery but what we have seen, and what we know works, is the efforts of local tourism promotion organizations that have been providing critical resources, information and opportunities for local tourism businesses to welcome visitors back in a safe and secure manner.”

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