Collier County advertises 'coast is clear' to bring visitors back to beaches

The Collier County tourism bureau is pushing the message, "The coast is clear." Some residents are saying it could be misleading to tourists.

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The Collier County tourism bureau is pushing the message, "The coast is clear." Some residents are saying it could be misleading to tourists.

The beach was in better shape Tuesday after last week's surge of red tide, but conditions can change quickly. Despite the unpredictability of red tide's impacts, the Collier County tourism bureau is saying people should come on down.

For visitors, it's no guarantee. Still, the Collier County tourism department has rolled out what they call a "post-red tide marketing plan." Telling people the beaches are good, and if you do have concerns, check on red tide conditions.

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