Canada - Tourism sector laying groundwork for recovery

As B.C. begins planning for a gradual return to normal, one of the biggest challenges could be the tourism sector, a key part of the Sunshine Coast economy.

“[We have] big challenges when it comes to tourism,” Premier John Horgan said at an April 20 news conference. “That’s going to take some time to rebuild.”

Sunshine Coast Tourism (SCT) executive director Paul Kamon told Coast Reporter this week that the pandemic’s impact on the local tourism sector has been “massive.” And although some businesses are finding ways to stay open and bring in revenue, “effectively the industry has been shut down.”

Kamon said destination marketing organizations (DMO) like Sunshine Coast Tourism have stopped actively promoting the area as a place to visit now and shifted their resources to helping tourism operators survive and laying the groundwork for attracting visitors again when health authorities loosen the pandemic restrictions.

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