Pacific Northwest
The sun sets behind a mountain from Liquidity Wines in the Okanagan. The BC Wine Institute is one of 15 organizations sharing $400,000 in funding from Destination BC | Liquidity Wines

Canada - Governments pump money into B.C. tourism organizations

Feds provide $1.5 million in new money while Destination BC provides $400,000.

Governments have been increasing funding for tourism organizations as the COVID-19 virus continues to pummel tourism-sector revenues in B.C.

Canadian government, on May 31, announced that its latest contribution is $1.5 millon into two B.C. tourism associations: $500,000 to Indigenous Tourism Association of British Columbia, and $1 million to the Tourism Association of Vancouver Island. The funding flows through Western Economic Diversification Canada, and it comes on the heels of $400,000 in provincial funding announced May 28, which will flow through Destination British Columbia.

The Tourism Association of Vancouver Island will share the $1 million, and provide $200,000 each to four other tourism associations: Kootenay Rockies Tourism Association, Cariboo Chilcotin Coast Tourism Association, Northern British Columbia Tourism Association and the Thompson Okanagan Tourism Association. The province's sixth regional tourism association, Vancouver, Coast and Mountains Tourism Association, will not get the money because it is separately managed by Destination BC.

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