AL - Alabama Port Authority launches new website, rebrands
The new website and branding campaign reflects over six months of work.
The Alabama Port Authority unveiled its new website and a harmonious family of new brandmarks aimed at highlighting the capabilities and connectivity at one of the nation’s largest deep-water seaports. The new website utilizes imagery reflective of the port’s infrastructure investment and provides, in a streamlined format, information important to the port’s customers, service providers, stakeholders and the public at large.
“We are embarking on telling the story of the Port of Mobile to a wide audience – locally and statewide, but also nationally and internationally. The Port has seen exceptionally strong growth with minimal operational disruptions,” said John C. Driscoll, director and chief executive officer for the Alabama Port Authority “In launching our new brand and website, our intent is to communicate our unsurpassed efficiency, reliability and connectivity.”
The brandmark’s streamlined “M” design illustrates the modernization of the port. Since 2001, the Alabama Port Authority has invested over $1.3 billion in public seaport, terminal rail and waterway infrastructure geared toward diversifying its business lines and servicing the larger vessels calling North American ports. With over $750 million in new infrastructure in implementation or planning stages, the Port Authority continually strives to provide cost-efficient transportation solutions to its current customers, while meeting new customer growth demand.